6 Digital Marketing Weapons You Need in Your Arsenal
Traditional marketing seems to be on the way out, with digital marketing taking its place. What used to be networking events has turned into social networking. In the place of business cards, we have blogs. It can be a tough minefield to navigate if you’re new to the game. However, getting digital marketing right could create a huge increase in visitors, leads and sales. To get you on your way, here are the 6 digital marketing weapons every business needs.
1. Social Media Accounts
There are millions of potential customers out there, on social media. Practically everyone has a social networking account of some kind. Which means your business needs some too. Even if you’re terrified of Twitter or fearful of Facebook, you’ll need to get over that hurdle. Social media can be tricky to setup and even trickier to gain followers. However, once you’ve got into the swing of things, this can be a gold mine of opportunity.
Every business should be blogging nowadays. It’s a great way to increase the amount of fresh content on your site, for starters. This in turn has a positive impact on your search engine optimisation. Also, if you’ve set up social media profiles then what are you going to post about? Unique and engaging blogs are great for bringing in new business.
3. Guest Blogging
At the same time as writing blogs on your own site, consider writing for other people too. It’s key to becoming an expert in your industry. Spread the name of your business about, and watch it grow. Contact relevant and authoritative blogs, to ask if you can post an article. It can take you a while to find one that says yes, but the payoff will be worth it.
4. Pay Per Click
Competition is tough in practically every single industry online. If you want to stand out from the crowd, then you’re going to need to invest in pay per click advertising. This will ensure your business gets seen by those interested in what you have to say or sell. Talk to a PPC agency and find out how this digital marketing tool can be beneficial.
If someone has signed up for your newsletter, then they’re a lead. Simple as that! They’ve signed up because they’re interested in your business. Now you need to keep them coming back. Your newsletter can be one of the best ways to turn leads into sales. You can also use it to gain new customers if marketed correctly. Get creative with how you ask people to sign up and the newsletters you send out.
6. Your Web Design
Many people forget that their website design is part of their digital marketing strategy. In fact, it’s one of the biggest parts of your digital marketing strategy. While you may have used all of the above tips to get people to visit your website, the design is what will make them stay. Don’t scrimp and save when it comes to this area. Make sure you have a clean and attractive design, that is easy to use. It can make all the difference.
Fill your business arsenal with these six awesome digital marketing weapons. Then, see how much it improves your traffic, leads and sales. You may be surprised!